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About I.R.I.S.E.- I. REALIZE. I'M. STRONG. ENOUGH. Transformation & Fashion Beautique

What is I.R.I.S.E.?
I.R.I.S.E. stands for “I Realize I’m Strong Enough”—a powerful affirmation that reflects strength, resilience, and the courage to transform. Inspired by founder Kenya LaShelle Elliott’s journey of releasing over 479 pounds naturally, I.R.I.S.E. is more than a brand; it’s a movement dedicated to helping people reclaim their wellness, confidence, and self-worth.

Our Mission
At I.R.I.S.E., we are committed to empowering individuals to rise above limitations and embrace total wellness. Through our innovative athleisure wear, one-of-a-kind custom clothing, and comprehensive wellness programs, we aim to bridge the gap between fashion, fitness, and wellness, creating an inclusive space where everyone can feel their best, inside and out.

Why Choose I.R.I.S.E.?
I.R.I.S.E. Transformation Beautique is designed for every body, offering sizes up to 5XL and celebrating the unique journeys of all women. Our collection features high-quality, supportive athleisure wear, hand-reimagined denim, and fitness accessories that empower you to look and feel incredible. But we don’t stop there—we offer mindset coaching, weight loss maintenance, and wellness services that support holistic transformation, making wellness accessible and achievable for all.

Join the I.R.I.S.E. Movement
With I.R.I.S.E., you’re not just wearing a brand; you’re embracing a lifestyle of resilience, empowerment, and self-love. Shop our collection, rise above, and discover the strength within.

A Personal Message from Coach Kenya

"I created I.R.I.S.E. because I know the power of transformation firsthand. My journey has taught me that no matter where you start, you’re strong enough to rise above any challenge. I’m here to remind you that wellness is within your reach, and you deserve to feel as amazing as you truly are. Welcome to I.R.I.S.E.—together, we’ll celebrate every step of your journey."

With strength and love,

Coach Kenya LaShelle Elliott